Case Studies

Fishbuddy had strong traction in Norway, but needed to scale user growth and paid subscriptions in Germany, the Netherlands, Sweden, Denmark and Austria. The core constraint was efficiency: reach a niche audience of sports anglers and outdoor enthusiasts with country-specific relevance while keeping acquisition costs under control.

Built a country-by-country growth engine combining localized creative, feature-led messaging, influencer content, App Store Optimization and full-funnel paid media. Campaigns were tracked through GA4, AppsFlyer and Looker Studio, with continuous optimization against cost per install, subscription intent and revenue per user.

ICAN needed to use the 80 Years campaign moment to convert public awareness around nuclear weapons into measurable social engagement, follower growth and traffic to its website across priority social channels.

The campaign combined boosted posts, video ads and follow-focused CTAs across Instagram, Facebook and TikTok. Creative testing focused on high-engagement formats, country-specific pushes, always-on post boosts and clear in-post calls to action to drive engagement, profile growth and site visits.

Skida had early traction across iOS and Android, but needed a sharper growth system before peak season: lower cost per install, stronger paid conversion, improved store conversion and market-specific acquisition in high-potential ski touring regions such as the UK and Switzerland.

Rebalanced acquisition towards iOS, prioritized Apple Search Ads and Google App campaigns, and expanded into Meta, TikTok and micro-influencer content. The plan combined localized ads, App Store Optimization, improved ratings/reviews, free-trial prompts, push/in-app messaging, referral loops and potential resort or ski-organization partnerships.

YM:R Labs needed to attract founders, startup operators and corporate innovation profiles into its startup studio program — a niche B2B audience that required trust, clarity and a considered decision before applying. The challenge was not just to drive traffic, but to communicate a complex startup studio model clearly enough for the right people to understand the opportunity and take action.

A performance-led funnel combining three core components — multi-channel acquisition (Facebook for founder storytelling, LinkedIn for professional targeting by job title and seniority, Google Performance Max for intent-based discovery), an editorial long-copy landing page explaining the YM:R model, and continuous creative + landing page optimisation with shorter variants iterated from winning ad themes.

Norway’s largest public-sector trade union (58,000+ members) needed to grow its membership base and build awareness as the preferred employee organisation for government and public-sector workers across Norway. The campaign targeted a specific, hard-to-reach audience via a video-only paid media approach across Meta and LinkedIn, with the goal of driving traffic to the membership sign-up page and converting interest into new memberships.

A dual-channel video campaign combining broad Meta reach with precision LinkedIn targeting built around awareness, traffic and conversion objectives. Meta ran video-only ads with three creative routes (Kontorstol, Papirfly, Pannekast). LinkedIn used company-list targeting of Norwegian public organisations across seniority levels with seven video variants, weighting budget toward the strongest performer (Ad2 Long 50 sec). Traffic was sent to the /seforskjellen membership page, monitored via GA4 for CTA clicks and form submissions, with continuous budget shifts toward top-performing creatives.